GREAT News For Big Bash Fans Everywhere!
Network Ten's head of sport David Barham has promised viewers will not be saturated with in-house commercials when the Big Bash starts on Thursday night.
The fast-paced Twenty20 domestic cricket competition is one of the most watched programs during summer and it allows Network Ten to proudly showcase it's 2016 schedule.
Barham admits there's a fine line between entertaining and annoying the viewer.
The Ten veteran said the station struck a harmonious balance last year with its in-house promos and that they'll have an identical approach this season which contains 35 matches in 39 days.
"There is a balance across everything and we have to be mindful about how much cross promotion we are doing and about how many other messages we are trying to get out there," he told AAP.
"The broadcast has to be entertaining. Every part of the telecast, commentary, audio, camera work, sound guys, have to be in sync ...if any one part of the telecast dominates you have a problem."
Ten specifically purchased the rights to the Big Bash competiton to not only promote its shows but to finally have the rights to a major domestic sport.
It's commercial rivals the Nine Network and the Seven Network know too well how important local sport is despite the number of reality shows they may churn out each year.
The AFL Grand Final between Hawthorn and West Coast was the most watched show in 2015 on OzTAM's overnight ratings with 2.645 million viewers.
The second State Of Origin match between Qld and NSW was second with an audience of 2.516 million.
Ten's biggest drawcard was the MasterChef Winner Announcement (2.202 million) which was seventh overall and the highest rating non-sports show on Australian TV in 2015.
The Big Bash may not draw as half as many viewers as the AFL Grand Final but on any given night during the summer it's the most watched or second most watched show on television.
Barham says that's why it's important Ten gets the coverage right.
"There were a few good reasons ... it's a platform to launch our programs for the following year and it had an impact on the start to our year (2015)," he said.
"I've been with Ten a long time and we've never had anything to start our year.
"There's no down time. You have 15 to 20 seconds max between each delivery to get a point across and that's the challenge for us."
The Big Bash coverage is anchored by hosts Mel McLaughlin and Mark Howard and the commentary team includes former cricket stars Adam Gilchrist, Ricky Ponting, Mark Waugh, Damien Fleming, Andrew Flintoff and Kevin Pietersen.
Most watched shows in 2015.
1. AFL: Grand Final Hawthorn V West Coast (Seven) - 2.645 million
2. State Of Origin Qld V NSW 2nd match (Nine) - 2.516 million
3. NRL Grand Final (Nine) - 2.457 million
4. State Of Origin Qld V NSW 1st match (Nine) - 2.349 million
5. State Of Origin Qld V NSW 3rd match (Nine) - 2.255 million
6. AFL: Grand Final: Presentations (Seven) - 2.215 million
7. MasterChef Winner Announced (Ten) - 2.202 million
* Source OzTAM overnight five-city metro rating