Wednesday, July 27, 2011 10:42 AM

AskMen, Australia’s largest men’s lifestyle site, today unveiled the results of its ‘Great Male Survey’ for 2011.

With around 3,000 Aussie respondents and over 70,000 men around the world having taken part, the AskMen Great Male Survey examines men’s attitudes to relationships, politics, lifestyle, business, fashion and sex, and provides some key insights into the year’s top trends amongst men aged 18–34, both in Australia and around the world.
And this year women added their voice, making for some interesting gender insights.

Here are some of the results:


The Aussie male in 2011 is socially progressive:
• 93% of men state that they would have no problem with their partner earning more than them,
with 9% stating they are currently in a relationship where their partner is the primary bread-winner.

• The majority (65%) of Aussie blokes are happy to share their sexual fantasies with their partner.

• They are sensitive souls: 94% believe that real men cry, perhaps this is why Kevin Rudd has polled
as the preferred choice for Prime Minister (33%).

• They think about the value and meaning of their life. 76% of men either have, or would like to make,
a list of ‘things to do before they die’ (bucket list).

• 69% of men would take the male contraceptive pill if it were available.


However, traditional values are at the core of the Australian male, which still allows for some blokey pleasures:
• 43% believe being a great father and husband defines a real man in 2011;

• 67% believe in the institution of marriage;

• The truth is out - 48% of Aussie men surveyed revealed that if they could only have one child, they
would prefer a boy, and only 15% said they’d like a girl.

• Chivalry is not dead! 62% of men feel they should pay for the majority of dates either for the
duration of the relationship or at least until it’s established.

• Beer tops it - 38% of men consider beer the ultimate man’s drink.

• Aussie men can’t resist the temptation of fantasy, with 25% admitting to regularly fantasising
about their partner’s friends, and a further 39% saying that they have in the past.


As for some female insights;
• 81% of women surveyed said they would not change their partner’s size, but 51% of men said
that they would like their package to be bigger. Gentlemen, it’s time to give yourselves a break!

• Paying for sex is still a big no-no. Over 76% of women surveyed say that it is never okay to pay
for sex but only 43% of men agree.

• Despite it being 2011, old double standards still exist. Most women (36%) feel that another woman
becomes slutty after she sleeps with her 20th sex partner; most men believe it’s after she sleeps with
her 10th.

Key findings from each of the categories include:

Sex & Dating

• 73% of Australian men would not cheat on their partner, even if there was no chance of
them finding out.

• 14% of Australian men said they would change nothing about their wife/girlfriend with
12% wanting to change her sexual appetite and 14% wanting to change her
attitude/moodiness.

• Over half (54%) of Australian blokes say they would not dump their girlfriend if she became
fat; however, 46% say it’s a case of shape up or ship out.

• Growing technology appears to be resulting in more trusting relationships, with 72%
saying they would be ok with their girlfriend ‘friending’ and ex on facebook. Although 29% do
admit they would only feel comfortable with this if they had met him before.

• 76% of Australian men make an effort to be romantic, with three-quarters saying they are
motivated by “feeling close to their partner”.

• 80% of Aussie men say sex multiple times a week constitutes a healthy sex life. However
39% say they are only “somewhat satisfied” with their sex lives. Only 9% are “completely
satisfied.

• Australian men aim to please: 84% say they would be offended if a woman faked an
orgasm during intercourse, with 53% saying that they would be insulted they were unable to
pleasure her.

Lifestyle

• Australian men are more concerned with personal style than “trendiness”, with 71%
revealing that the more important element in buying new clothes is that they fit with their
personal style. Only 5% buy based on current trends.

• 63% of Aussie men say that at least once in your life you should be fitted for a tailored suit.

• 68% of Aussie blokes say they work out to stay healthy and feel good. A cheeky 16% say
their primary reason for working out is to “attract women”.

• For Aussie men, career growth (46%) and work environment (20%) trump salary as the
most important aspects in deciding to take a new job.

• 56% of men think moral standards in business are on the decline, and “miss the days
when someone’s word and a handshake meant something.”

• Aussie men are financially responsible - 48% stated they do not have a credit card, and
37% already have a financial plan for retirement.

Aussie Men in 2011

• Perhaps due to shaken confidence from the recent Queensland floods, 58% of Aussie men
surveyed do not believe Australia is prepared for a natural disaster similar to the recent
Japanese earthquakes and tsunamis.

• Aussie men are open minded: 58% believe that aliens are likely to exist, with 16% saying they
believe in the possibility of angels.

• Despite Lady Gaga’s recent Australian visit, Aussie men are not so ga-ga over Lady Gaga in
2011 with 34% saying they are tired of hearing about the superstar. Followed by Lindsay Lohan
at 18%.

• Regardless of all the new superhero movies, Aussie men still prefer the classics: 31% of
Australian blokes dream of putting on the red cape and stepping into Superman’s shoes.

• Newspapers really are on the decline. A whopping 48% of Aussie blokes admit they do not
read the newspaper as much as they used to, with 20% saying they don’t read the newspaper at
all.

• So where are Australian men getting their daily news fix? 65% get their news online, followed
by a mere 14% who get their news from TV. Perhaps this is why 68% of Aussie men say they
could not live without their computer?