From today, South Australians will have even more of a reason to get excited about hot cross buns this Easter!

Coles has partnered with iconic South Australian family business Robern Menz, to launch a delicious new flavour of hot cross buns to their stores statewide.

Crafted only for South Australians, Coles’ award-winning chocolate hot cross buns will combine the goodness of triple chocolate and SA’s famous FruChocs apricot and peach centres.

The partnership comes as Coles’ customer insights reveal that FruChocs is the number one selling chocolate confectionary product at Coles supermarkets in SA over the past 12 months.

Coles FruChocs Chocolate Hot Cross Buns will be baked daily at 31 Coles stores with in store bakeries across SA.

They will sell for $3.90 for a six-pack and are available for a limited time only until stocks last.