Woolworths has today announced a huge twist on their popular hot cross bun and we are so ready for it!
Part of the new range has been launched with Australia-owned Darrel Lead, which includes the Darrell Lea Mocha Hot Cross Bun, made with 100% Arabica coffee, Darrell Lea Chocolate Chips and Aussie flour, joins traditional favourites as they hop onto Woolworths’ bakery shelves from today.
They will be on the shelf alongside the new Hot Cross Loaf – just like a hot cross bun, only bigger and perfect for bigger families or sharing in the office.
Last year, over 83.7 million hot cross buns were eaten by Woolworths customers, with 13.2 million of them sold in January.
Woolworths Head of Bakery, Andy Thomas said; “We know our customers wait with lots of anticipation for the launch of our hot cross buns range in-stores.
“Our mocha hot cross buns have always been a hot favourite and we’re excited to take it up a notch this year through our partnership with well-loved Aussie chocolate brand, Darrell Lea and a couple of spoonfuls of 100% Arabica coffee.
“We also know offices across Australia are big fans of putting out hot cross buns in the kitchen – but the dilemma is they finish up so quickly. This is why we’ve created a bigger Hot Cross Loaf, perfect for sharing with bigger groups.
“Our team of bakers have also been looking to further perfect our traditional fruit and fruitless hot cross buns and we are confident our customers will fall in love with them even more with a softer, lighter and fluffier texture.”
Gluten intolerant and vegan customers are further catered for this year with the Free From Gluten Hot Cross Bun range, offering chocolate, fruity and fruitless varieties – all of which are gluten, dairy and egg free.
Plus of course, the Woolworths Hot Cross Bun Flavoured Ice Cream which made its debut last year will also make a limited return to freezers!
The range of new and returning traditional and non-traditional hot cross bun available from Thursday, 2 January 2019 include:
- *NEW* Darrell Lea Mocha Hot Cross Bun 4 pack, $3.50
- *NEW* Hot Cross Loaf 680g $3.50
- *NEW* Free From Gluten Chocolate Hot Cross Bun 4 pack, $4.50
- *NEW* Free From Gluten Fruity Hot Cross Bun 4 pack, $4.50
- *NEW* Free From Gluten Fruitless Hot Cross Bun 4 pack, $4.50
- *NEW* Woolworths Indulgent Cadbury Milk Chocolate Brioche Hot Cross Bun 6 pack, $4.50
- *NEW* Woolworths Cadbury Chocolate Chip Hot Cross Bun 6 pack, $3.50
- *NEW* Woolworths Indulgent Brioche Hot Cross Bun with Fruit 6 pack, $4.50
- *NEW* Woolworths Traditional Hot Cross Bun 9 pack, $3.50
- Woolworths Traditional Hot Cross Bun 6 pack, $3.50
- Woolworths Fruitless Hot Cross Bun 6 pack, $3.50
- Woolworths Hot Cross Bun Flavoured Ice Cream, $5