Premier Steven Marshall has intervened in the allocation of ticket sales for this year’s Christmas Pageant after it was revealed that corporate box seats were going on sale for thousands of dollars.

This year’s pageant is set to be held at Adelaide Oval, after social distancing and crowd restrictions rendered the traditional route through Adelaide city streets untenable.

But with the Oval’s capacity set at around 22,000 people, most of the typical crowd of over 300,000 will be left watching the pageant from home.

In an attempt to ensure fairness in ticket allocation, pageant organisers revealed that tickets to the event would be allocated via a lottery system.

However, it was revealed today that seats in corporate boxes were being sold off at thousands of dollars for the event.

The 18-seat corporate boxes were on sale for $2,250 (equivalent to $125 per person), while the four-seat boxes were available for $420 ($105 per person), both of which had entirely sold out.

Remaining corporate suites and exclusive tickets were still available as of today for upwards of $115 per person.


Premier Steven Marshall told parliament today that he had stopped the sale of tickets, with any unsold corporate box and bar tickets going back into the ticket allocation ballot.

Tickets that have already been bought will still be honoured on the day, with the Premier ruling out reversing the previous sales.