Social media in Adelaide is in full swing in a bid to recover Fifi the chihuahua who was reportedly stolen from her owner in Adelaide’s Rundle Mall on Tuesday.

Anne Tsoulis posted on her Facebook page that her neighbour Ruth had had her dog Fifi stolen from Woolworths in Rundle Mall.

“Fifi is a chihuahua and was wearing her little dress. Ruth is devastated,” Anne wrote.

Ruth is a regular seller of the Big Issue in the mall, and has been photographed for the magazine with her dog. Fifi is usually in a pram alongside Ruth as they wait for customers in Rundle Mall.

The news has since been picked up on by a range of lost dogs pages on Facebook and even the very popular S**tAdelaide has used its broad reach to help find the dog.

But in 18 hours since the first post went out there’s been no sighting of Fifi.

Anne was back in Rundle Mall on Wednesday appealing for help to find her dog.

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Some commenters have suggested there had been sightings and video footage recorded on Tuesday of a woman that was not Ruth with a dog matching Fifi’s description being pushed in a pram.

The Big Issue is sold in busy areas by underprivileged locals, who benefit by keeping half of the cost of the magazine.

Cruise 1323 Adelaide